2-minute guides for the indie musician or band from an industry PR pro:
Is the music of an independent musician enough to get noticed??
Nelson Wells, Publicist from Team Clermont based in Athens Georgia, sat down with Jay Coyle of the Berklee College of Music Online to answer this question and how the music business uses Public relations for Press and Radio, in a series of interviews for the modern role of PR, Press, and Radio for today’s independent recording artists in the industry.
Nelson Wells sold his first startup company at the age of 21. Now he is on his 5th venture facilitating the launch of other technology startups and consulting in fields as diverse as blockchain investing (Bitcoin) and tech startups marketing and music marketing.
Wells’ company, Team Clermont PR, now in its 20th year, was the first of its kind to accept cryptocurrencies like Bitcoin, Ethereum, and Litecoin for music or tech PR campaigns. He actively consults and still finds time for designing and prototyping his own inventions as a “toolshed” inventor while heading up Public Relations firm, Team Clermont.
Currently you may find Wells filling any one of the following roles: mentor & angel investor at FourAthens, the newest technology incubator in the Southeast, as President & CEO of tech & music PR firm #TeamClermont, speaking about PR & marketing at conferences like SXSW, Geekend, or CMJ, or surfing different waves in Nicaragua, Costa Rica or France.
As CEO of Team Clermont Wells lead the team through its first 20 years tripling its valuation in a niche market in less than three years. Team Clermont has since quickly become North America’s premier boutique music & tech PR firm specializing in National Publicity campaigns, independent Radio marketing, technology startup launches, blockchain investment consulting, & film sync licensing pr. Nelson began Team Clermont in 1997 as the independent radio promotion division of his PR firm, Wells & McLean, Inc with partner Jimmy McLean, artist manager for such successful Southern acts as Jason & The Scorchers, Five-Eight, and Allgood.
In 2001, as cofounder of Team Clermont with industry pro Bill Benson, Wells expanded the company to incorporate a full-service traditional media department and an online media and press department. In 2004 Wells & team were the first Music PR company to officially service a full list of blogs with their clients’ recordings making the team a household name with online press pitching to music blogs such as Gorilla vs Bear, Brooklyn Vegan and from the smallest blogs like Baby Sue Music Review to online forces like Pitchfork, MTV. com and Huffpost.
Now 20 years of successful music PR campaigns has catapulted Team Clermont to the top of their field. Clients include Warner Bros. Records, Mute Records, Astralwerks, Domino, R.E.M., Asthmatic Kitty, Merge Records, SubPop, SXSW, Forbes blockchain contributor and author George Howard and more.
As CEO of Team Clermont, Wells spends his time on tech & music PR, and on funding and advising small startup software ventures, surfing waves, crafting handy inventions that may change the world or may only improve his kitchen technique, and taking care of his twin daughters.
For consulting services contact Nelson Wells below. [Consulting services may include technology startup launch marketing, public relations for tech startups, public relations for record labels, pr and radio marketing for artists and musicians, startup consulting for those interested in investing in blockchain assets such as Bitcoin, Litecoin, Ethereum, Stellar.org’s XLM Lumens, IOTA, or any other cryptocurrency. Disclaimer: Nothing contained herein should be construed as investment advice.]
For Nelson Wells, call Team Clermont
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The past five years has seen steady growth and change in the music industry In the United States, the UK, Germany, and many parts of the world.
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Nelson Wells offers top quality advice for Press, Radio, Technology startup launches, blockchain or bitcoin investing, or Public Relations.
Cofounder of Team Clermont
Publicist In Athens Georgia
Address: 174 Cleveland Ave, Athens, GA 30601
one of the things we talk about in these
courses is publicity and the concept of
an evergreen story and obviously it’s
something that’s very topical you know
when you’re working with a client or
maybe you’re talking to a client for the
first time or you’re in you’re figuring
out their kind of momentum in what you
want to bring to the project walk me
through a little bit about you know what
do you think is important in crafting of
a story or and I don’t want to use it in
such a way that says you’re you’re
making up something on this and I said
craft in it but you know crafting the
tale to bring to the marketplace to
basically separate this artist you know
walk me through a little bit about the
process that you do for that that’s good
because we can’t make up a story for an
artist we have to take what they give us
and and hope that there is a story there
that we can share because that’s all
we’re doing we’re sharing their story
whether it’s just the music doing the
talking or whether there really is
something there to talk about to gain
more exposure and that’s what separates
the artist without a story from those
width and so that’s it in a nutshell
like I can’t make up a story for an
artist I can say there is no story here
the music is enough to carry it will
that get the their package even open
interview sometimes it might not other
times you’ve got an amazing story that
just is elaborate and might involve
independent films or tour buses breaking
down in Europe and fistfights and all
kinds of stories we’ve heard but if they
don’t detract from the band and the
music that’s what’s important so we’re
so independent that we really looked the
artists to say you tell us what
distinguishes you from everyone else and
if we can sell that story and your music
is strong enough to back that up then we
can take it on but we really only take
on artists who we believe in and
sometimes that comes from a story that
just gets us to listen and we can use
that same story to get others to listen
whether they’re at a magazine or a
you know zine or at a radio station…