How Threads is Creating a Positive Community for Musicians and Creatives

Why is Threads Building a Positive New Community for Musicians & Creators? – Understanding the Threads Algorithm (2023)

Nelson Wells athens, georgia team clermont CEO publicist radio promoter photo by jason thrasher
Nelson Wells, team clermont CEO publicist radio promoter in athens, georgia. photo by jason thrasher
“I was late to the game,” says Nelson Wells CEO of music PR firm Team Clermont; “I saw the launch of Threads day 1 and I just couldn’t imagine ANOTHER social media thread or account to keep up with. I also couldn’t imagine that many people would make the move from twitter to threads in any real numbers.”  As radio promotion manager and CEO of indie music form Team Clermont and investor in tech startups, Nelson has seen his share of upstarts, startups and new ventures quickly turn to failures in and around the music industry and the tech industry. “Once I finally got online and launched my @threads account – I mean, it’s just allowing your instagram account to set it up automatically- I quickly realized it felt like a community right away where people, known and unknown, were sharing content, followers, and upbeat positive messages.  They also were tapping into the amazing threads algorithm and using it to their full advantage,” added Wells.
So there I was logging in to threads for the first time with my usual social handle, “Clermont1 – Nelson Wells“, and not making any posts, but I saw musicians immediately engaging with each other,  I saw creators sharing creative outlets, I saw well known acts like Bob Mould and Patton Oswalt posting, talking with, and replying to every day Joe’s and Janes like they did in those early days of twitter when I first logged on there in 2009.  Not only that everyone was being cordial, encouraging and overwhelmingly positive.  So next I set up our @TeamClermont account and made our first generic post, a quote from the great Billy Joel about how music affects everyone, and innocuous bland -fresh with stock water drop image- meme image post that would garner little to no attention. It seemed like the right kind of first post for a music PR firm, a non-comedic, non-political music quote which most could relate to.  It got 1 reply and 16 likes – fine for a first with nary 100 followers.
The next was a post based on the trend of the moment, a post that simply asks the algorithm to connect one to likeminded creators in the community.  As the trendy “Algo-posts” tends to do, it brought 20 replies and 75 likes and bumped the teamclermont account’s followers up to 200 nearly doubling the previous. The third thread I posted from our teamclermont account was a simple play on that same algo-trend themed post which said “Seems like this algorithm thing works-Post your song!, like & follow if you like or are one:
– indie Musician or band
– Feminist /Women fronted pop bands
– Indie pop, indierock, indiefolk, indie electronic
– Singer / Songwriter
– Artist manager
– Independent music promoter
– Independent label
and so on and so forth, essentially listing any and all types of folks we’d like to engage with.  It was specific enough to tell readers, AND the algorithm, that we wanted to engage with all types of musicians and music-related content, while it was broad enough not to exclude groups of any kind.  in addition it asked the creator/reader to engage by simply posting one of their own songs up to share with others.  This one worked.. really worked. Artists, creators and musicians of all types shared songs, album covers, videos and more, and the resulting response was again more than double the previous, with 84 replies, 150 likes, and nearly 40 songs shared.  It also more than doubled our follower count to over 480.  Mind you, that is 3 posts in 3 days on a brand new account.
What is fun and fascinating about the threads algorithm, from what I can tell, is that it actually listens to our content to find other like-minded users, and the most powerful thing it does is put an equal number of unknown users,
well-known users, and users we follow in our immediate feed.  It does this in your feed and in all of our feeds.  The brilliance of this is that threads recognizes that as diverse as we all are, we benefit from that diversity and from being introduced to new people and creative works just as much as we look for the familiar.  We crave the comfort of seeing who we know or thoughts we agree with, AND we also crave new, fresh, or slightly different creative endeavors we might not have seen before or otherwise had we not been looking or open to them.  Threads not only allows us to open our minds and selves up to the new, it forces us to, and we’re all the better for it.  All of these new users and followers seem to be positive in nature, open-minded, AND they too seem to recognize just “how positive this new community of creators and musicians” is.  And it in turn feeds upon itself in a friendly communal kind of way.  For me personally it allows me to feel like I want to share even more, and share slightly more personal posts than on other platforms.  Want to know HOW this threads algorithm actually works, read on and see what fellow tech blogger Sebastian Jacob says about threads’ algorithm.  And if you feel it, please share this post & comment below.
– Nelson Wells
Swipe, scroll, repeat. It’s what we do on Threads, right? But have you ever paused to consider what’s driving that seamless scroll? Buckle up, because we’re about to reveal the threads of Threads itself.
Threads Algorithm
Table of Contents
  • Dissecting the Algorithm Behind Threads
  • Threads Algorithm and User Control
  • Future Developments in Threads Algorithm
  • Final Thoughts on Threads Algorithm

Ever felt like you’re just watching reruns on your social media feed? Seeing the same old stuff, from the same people, on repeat?

We get it, it’s like you’re stuck in some time loop where fresh content is as rare as a two-dollar bill. Well, it’s time to shake things up.

Say hello to Threads, the newest player on the block, making waves with its unique approach to content curation and networking. Amassing over a million users within the first hour of its release, and more than 150 million people currently signed up, this media mega house is quickly outshining other platforms.

Because Threads isn’t just about connecting with people you know – it’s about exploring and discovering in a way you’ve never done before.

Their secret sauce? An algorithm designed to break free from the echo chamber and throw open the doors to a fresh, engaging social experience.

Dissecting the Algorithm Behind Threads

Alright, let’s cut to the chase. When we’re talking algorithms, we’re talking about the behind-the-scenes machinery that decides what you see on your feed. With Threads, they’ve taken the classic recipe and added their own flavor, creating a unique, hybrid system that gives you a fresh, diverse mix of content.

1. Breaking Down the Threads Feed

Think of Threads like a DJ at a party. It takes the beats you’re vibing with (the accounts you follow), tosses in some surprise tracks (posts from undiscovered creators), and makes a unique mix that keeps the party going.

So, how does Threads pick these surprise tracks? It’s not just random. Instead, it uses an algorithm to scan and learn from your likes, shares, and engagement patterns. It then uses this intel to find similar content that it thinks you’ll jive with.

This means your Threads feed is a curated buffet of content – some familiar, some new, but all hand-picked (through an algorithm) to keep you entertained. 

But here’s the kicker – Threads does more than just mix the tracks. It also tries to strike a balance between keeping you in your comfort zone and nudging you to explore.

2. Post Ranking vs Content Discovery

Picture yourself at a buffet. You’ve got your favorite dishes you always go for, but then you see a new dish. Do you try it? Threads’ algorithm plays into this exact scenario, balancing between showing you posts from accounts you follow (your favorites) and posts from new creators (the new dishes).

Unlike other platforms where your favorites take the top spots, Threads gives an equal chance to the new dishes. The algorithm isn’t biased towards accounts you follow, but instead, uses a strategy of content discovery, actively pushing content from undiscovered creators, and nudging you to try out these new dishes.

But why does Threads do this? The answer’s simple – diversifying your content consumption. Instead of sticking to what you know, Threads wants you to explore, discover new creators, and broaden your horizons.

Now, don’t get us wrong – the algorithm doesn’t throw your favorites out the window. It just doesn’t put them on a pedestal. So, while you’ll still see posts from accounts you follow, you’ll also get a healthy serving of content from creators you might not know yet.

Threads Algorithm and User Control

While Threads’ algorithm definitely has its own song and dance, it’s no dictator. It’s all about empowering you, the user, to call the shots. It incorporates a range of user actions, like blocking, restricting, and reporting, into its modus operandi, all while keeping your experience top-notch.

1. Algorithm’s Role in Synchronized Blocking

Do you know how you can block those pesky profiles that keep popping up on Instagram? Well, Threads is on the same page. Once you’ve hit the block button on Threads, Instagram takes a hint. No need to repeat the action on Instagram since the algorithm is smart enough to get the message and block the account there too.

This synchronization between Instagram and Threads is part of the algorithm’s design. Its aim is to keep you feeling safe, secure, and comfortable across both platforms. No room for unwanted content here. Your Threads feed remains a zone where you can engage freely, without any distractions from profiles you’d rather not see.

2. How ‘Hidden Words’ Influence Content Delivery

Threads goes a step further with its ‘hidden words’ feature, a nifty tool where you can set certain words or phrases that you’d rather not see in your feed.

The algorithm acts like a bouncer at the door of your feed, taking your list of ‘hidden words’ and screening every single post, weeding out any content that includes these words. It’s your personal filter, designed to keep your feed clean of content that doesn’t vibe with you.

But it doesn’t stop there. The Threads algorithm is also observant, not just blocking posts containing your ‘hidden words’, but also learning from them. It’s using this information to understand your preferences better and deliver content that aligns with your tastes.

This means the ‘hidden words’ aren’t just a filter, they’re a tool for personalizing your feed. The algorithm uses these words to curate a feed that’s tailor-made for you, because in the end, the Threads algorithm is designed to serve you.

Future Developments in Threads Algorithm

The algorithm, while already impressive, isn’t kicking back and taking it easy. The Threads team is gearing up for the future, with updates and enhancements to the algorithm in the pipeline.

Listening is a big part of what Threads does. User feedback isn’t just welcomed; it’s actively shaping the way the Threads algorithm will function in the future. Take the demand for a chronological feed, for instance. A simple, logical request, right? The team is all ears and is actively exploring ways to make this a reality.

This is the beauty of Threads. It isn’t just a platform but a community, where every user’s voice matters. The algorithm isn’t a static entity but a dynamic, responsive system that evolves to serve users better. So keep those suggestions coming because, with Threads, change is the only constant!

Final Thoughts on Threads Algorithm

The Threads algorithm is more than just a clever piece of tech. It’s a user-centric design that puts you at the heart of the experience. It adapts, learns, and evolves to create a social media environment that’s engaging, relevant, and distinctly you.

Here are a Few Key Points to Keep in Mind:

  • Embrace the Balance: The Threads algorithm provides a mix of familiar and new. Engage with both types of content to make the most of it.
  • Utilize ‘Hidden Words: Use this feature to control your feed and help the algorithm understand your preferences better.
  • Stay Tuned For Updates: Threads is a responsive platform. Stay aware of new changes and don’t hesitate to share your feedback.

The Threads algorithm isn’t a one-size-fits-all solution, but a tool to help you customize your social media experience. So hop on, start using it, and enjoy the ride!

Sharing the Artist’s Story – Is the Music Enough?

Nelson Wells Sharing Artists Story

2-minute guides for the indie musician or band from an industry PR pro:
Is the music of an independent musician enough to get noticed??

Nelson Wells, Publicist from Team Clermont based in Athens Georgia, sat down with Jay Coyle of the Berklee College of Music Online to answer this question and how the music business uses Public relations for Press and Radio, in a series of interviews for the modern role of PR, Press, and Radio for today’s independent recording artists in the industry.

Nelson Wells sold his first startup company at the age of 21. Now he is on his 5th venture facilitating the launch of other technology startups and consulting in fields as diverse as blockchain investing (Bitcoin) and tech startups marketing and music marketing.

Wells’ company, Team Clermont , a music and technology public relations firm, now in its 20th year, was the first of its kind to accept cryptocurrencies like Bitcoin, Ethereum, and Litecoin for music or tech PR campaigns. He actively consults and still finds time for designing and prototyping his own inventions as a “toolshed” inventor while heading up Public Relations firm, Team Clermont.

Currently you may find Wells filling any one of the following roles: mentor & angel investor at FourAthens, the newest technology incubator in the Southeast, as President & CEO of tech & music PR firm #TeamClermont, speaking about PR & marketing at conferences like SXSW, Geekend, or CMJ, or surfing different waves in Nicaragua, Costa Rica or France.

As CEO of Team Clermont Wells lead the team through its first 20 years tripling its valuation in a niche market in less than three years. Team Clermont has since quickly become North America’s premier boutique music & tech PR firm specializing in National Publicity campaigns, independent Radio marketing, technology startup launches, blockchain investment consulting, & film sync licensing pr. Nelson began Team Clermont in 1997 as the independent radio promotion division of his PR firm, Wells & McLean, Inc with partner Jimmy McLean, artist manager for such successful Southern acts as Jason & The Scorchers, Five-Eight, and Allgood.

In 2001, as cofounder of Team Clermont with industry pro Bill Benson, Wells expanded the company to incorporate a full-service traditional media department and an online media and press department. In 2004 Wells & team were the first Music PR company to officially service a full list of blogs with their clients’ recordings making the team a household name with online press pitching to music blogs such as Gorilla vs Bear, Brooklyn Vegan and from the smallest blogs like Baby Sue Music Review to online forces like Pitchfork, MTV. com and Huffpost.

Now 20 years of successful music PR campaigns has catapulted Team Clermont to the top of their field. Clients include Warner Bros. Records, Mute Records, Astralwerks, Domino, R.E.M., Asthmatic Kitty, Merge Records, SubPop, SXSW, Forbes blockchain contributor and author George Howard and more.

As CEO of Team Clermont, Wells spends his time on tech & music PR, and on funding and advising small startup software ventures, surfing waves, crafting handy inventions that may change the world or may only improve his kitchen technique, and taking care of his twin daughters.

For consulting services contact Nelson Wells below. [Consulting services may include technology startup launch marketing, public relations for tech startups, public relations for record labels, pr and radio marketing for artists and musicians, startup consulting for those interested in investing in blockchain assets such as Bitcoin, Litecoin, Ethereum,’s XLM Lumens, IOTA, or any other cryptocurrency. Disclaimer: Nothing contained herein should be construed as investment advice.]

For Nelson Wells, call Team Clermont

Get the Help of one of a highly rated Music & Tech PR & Marketing company in The United States and it will make a HUGE difference for your campaign goals.

If you are in the United States or wish to market in North America, schedule a meeting with Nelson, Bill or the Team today!

Public Relations Company Info:

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The past five years has seen steady growth and change in the music industry In the United States, the UK, Germany, and many parts of the world.

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Nelson Wells offers top quality advice for Press, Radio, Technology startup launches, blockchain or bitcoin investing, or Public Relations.

Cofounder of Team Clermont
Publicist In Athens Georgia
Address: 174 Cleveland Ave, Athens, GA 30601

one of the things we talk about in these
courses is publicity and the concept of
an evergreen story and obviously it’s
something that’s very topical you know
when you’re working with a client or
maybe you’re talking to a client for the
first time or you’re in you’re figuring
out their kind of momentum in what you
want to bring to the project walk me
through a little bit about you know what
do you think is important in crafting of
a story or and I don’t want to use it in
such a way that says you’re you’re
making up something on this and I said
craft in it but you know crafting the
tale to bring to the marketplace to
basically separate this artist you know
walk me through a little bit about the
process that you do for that that’s good
because we can’t make up a story for an
artist we have to take what they give us
and and hope that there is a story there
that we can share because that’s all
we’re doing we’re sharing their story
whether it’s just the music doing the
talking or whether there really is
something there to talk about to gain
more exposure and that’s what separates
the artist without a story from those
width and so that’s it in a nutshell
like I can’t make up a story for an
artist I can say there is no story here
the music is enough to carry it will
that get the their package even open
interview sometimes it might not other
times you’ve got an amazing story that
just is elaborate and might involve
independent films or tour buses breaking
down in Europe and fistfights and all
kinds of stories we’ve heard but if they
don’t detract from the band and the
music that’s what’s important so we’re
so independent that we really looked the
artists to say you tell us what
distinguishes you from everyone else and
if we can sell that story and your music
is strong enough to back that up then we
can take it on but we really only take
on artists who we believe in and
sometimes that comes from a story that
just gets us to listen and we can use
that same story to get others to listen
whether they’re at a magazine or a
you know zine or at a radio station…

Interview: Nelson Wells Talks Indie & College Radio Promotions

Nelson Wells Radio and PR

One thing we’ve tried to *gently* hit our TuneCore Artists over the heads with is the importance of marketing their music before and after they release it. It starts with telling your friends and family, continues with staying on top of your social media channels, and after you begin playing shows and building a network in your local scene, you can start focusing on getting your music into the hands of radio music directors and media professionals. It requires a lot of work, but hard work can pay off!

At this point you’ve likely learned that getting your music heard on commercial radio stations isn’t an easy process. Why not change your route a bit and zero in on the often undervalued college and independent radio stations?! Here to explain the values of these types of stations and other ways DIY promotion can pay off is Nelson Wells – founder and CEO of indie PR and radio promotion powerhouse Team Clermont!

When an independent artist is releasing their first album or single, what do you consider to be some of the first and foremost basic avenues of self-promotion?

Nelson Wells: Number one, get your list of contacts together, both industry and fan and begin to reach out to see who else they could add to the inner circle. Number two, use the age old industry formula that says for every dollar you spend recording and pressing an album, be prepared to spend $4 to promote it. Many a great album have been written, recorded and produced only to sit and fill a warehouse or someone’s closet simply because no one explained the need (and cost) of getting it out. Even with personal social media and digital file sharing there is so much more that can be done on a much larger and broader scale.

Number three, get your social media (and file sharing) in line and begin the build up and smart tactful accumulation of fans and industry types. Number four, prepare and launch a well thought out funding campaign, whether it’s having family and friends fund your release, attracting a label, or executing a crowd funding campaign with any of the well known funding sites or the newer more hands-on type sites like MusicRaiser that focus just on musicians. Number five, research publicists and national radio promoters to partner with you on your release months before you actually release it. You can walk a copy down to your local college radio station or the weekly zine yourself, but it’s a really good idea to have a short list of 2-3 professionals who have reviewed your material and are ready to schedule you in their release calendar if you’ve raised your funds and can afford them.

What do you feel are few of the most common misconceptions from artists when it comes to getting heard on the radio?

“If we send it out they’ll play it.” The truth is radio stations still get so many releases that this myth just isn’t true; it’s physically impossible. Also, if you haven’t done your homework as to whether your style music fits the genre of each station you are sending to then you further decrease your chances of being heard and reviewed at those stations because your style simply doesn’t fit. Do your homework or hire people who do it for a living and who have relationships with the music director at each station whether that’s college MD’s or programmers from A3, or Americana, or modern rock radio.

What do you consider to be some wise DIY tactics for brand new indie artists pushing their first releases to different radio formats?

Other than what I stated above, if an indie artist does not raise funding or cannot afford an indie radio promoter then a handful of the indie promoters actually sell DIY packets that allow you to set up and manage a radio campaign on your own for a fraction of the cost of hiring the firm. You just have to remember that while you may have all the correct addresses and contacts and some solid pointers for doing your own radio promotion, the real value to a radio promotion company is their relationships. They can utilize these relationships weekly, yet you’re just getting started building these relationships most likely just by sending out your first release.

How important is college radio when it comes to influence and trendsetting?

There is a key element to this question as well as to the value of college radio in general, and that is the value of tastemakers. College radio stations are made up almost exclusively of tastemakers, or people who influence and set trends. In other words those music directors, program directors and DJ’s are the first ones whose friends listen to them when it comes to what the newest releases are that are landing a radio stations. These radio people leave campus after class and their DJ hours and go work in the local venues, the local music magazine or the record store on the corner.

So in the big picture even if your record is getting a few spins on the local college station that may or may not mean that potential fans are hearing it, but if the workers surrounding the station like it, you can be sure that others are hearing it.

Given that college stations are typically staffed with students/directors used to dealing with labels, firms & DIY pitches alike, do you have any advice for follow-up?

Some of the best follow up is simply researching email addresses of the music directors at each station ahead of time. Many are posted publicly online or on the station’s own website. Of course you may include your email, facebook and twitter accounts, but don’t assume that radio station people have the time to reach out and contact you; that’s your job. Another old school form of getting stations to contact you with information about your record at their station is by sending a self-addressed stamped envelope that is easy for them to send back after they check off √yes, we are spinning your record, or Sorry, we passed on your release…

Other ideas for that card: “Is there a venue you think we should play?___” “Would you like extra CD’s for your DJ’s or to give away on air?”

As the radio industry has gone through conglomeration over the past couple of decades, how has the way independent firms pitch to commercial stations?

I don’t know. We mostly service non-commercial radio, but I’d guess it involves a LOT more money, and more “consultants.”

What roles do public and community radio play when it comes to promoting independent music?

To me these play the largest role for up and coming artists, new artists, and those without a mainstream sound or a major label deal. Public, community (and college) stations are Team Clermont’s bread and butter. These are the stations and the people who “get” the indie artist and the Team Clermont client.

How can indie artists be better utilizing radio promotion when it comes to embarking on their initial regional and national tours?

The most important thing in music PR is simply getting word out and making it a continual practice each day of your career, and yes, you can make a career out of your music. This means doing it yourself whether you are hiring an indie radio promotion company like ours or not. In fact I’ll tell most touring artists to save their money by not hiring us for a tour but to rather wait until a full length release is a few months away. Then use that money to just survive on the road. It’s tough out there,

And you’ll be glad you have enough money for PB&J’s and for buying fans some beers for allowing you to crash on their couches.

Learn more about Team Clermont and their services for indie artists here!



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